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 In With the New at Cadence The next generation of PCB designers is coming—slowly, but surely. What will this new group of designers mean for EDA vendors like Cadence Design Systems? Andy Shaughnessy recently interviewed Dan Fernsebner, product marketing group director and a veteran EDA guy, and Bryan LaPointe, lead product engineer and representative of the younger generation. They discussed the next generation of PCB designers, some of the best ways to draw smart young people into this industry, and why the PCB designers of the future may need to have a college degree just to get an interview. |
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 Tim's Takeaways: Where Have All the Designers Gone (and Who Will be Taking Their Place)? We have a lot to pass on to the new designers. We must stress the importance of understanding of the roots of our industry and why this design knowledge is important. I have worked with many designers who don’t understand anything about the output of their design files. They go through a procedure, hit a series of commands, and presto: The design files are all wrapped up in a neat little zip file ready to go out to the manufacturer. That’s all well and good, until something breaks or a manufacturer has a specific question. It would be a great thing to make sure that the designers of tomorrow understand what a Gerber file and an aperture list really is. |
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 Beware of Customer Concentration Risk One of the biggest risks in M&A is customer concentration risk. It is hard to avoid as a business owner; if a customer is giving you orders, you generally take them! The next thing you know, your customer has 90% of your sales and they own you. We see this a lot in both the PCB and contract manufacturing industries. |
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 How DFA Converts Complexity into Freedom for Medical Device Development The assembly of medical devices comprising electronic and mechanical components has become an increasing challenge as devices grow more complex, functional and compact, and as they undergo increasingly frequent product refresh cycles. Read on to find assembly techniques that will help manufacturers to deliver highly engineered and integrated products. |
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